Glovo transforms its App with social network functions and personalized lists

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At the recent annual Glovo Next event , the popular food delivery platform unveiled one of its most significant updates since 2016, transforming the user experience by incorporating social networking features and personalized lists . These updates aim to take interaction between users and restaurants to a new level. For restaurant and hospitality business owners, these features offer a unique opportunity to connect more closely with their customers, foster loyalty, and attract new diners.

In this article, we will discuss how these social features could impact restaurant marketing and improve user experience, providing tools that help businesses stand out in an increasingly competitive environment.

1. The Power of Social Recommendation
One of the key updates Glovo WhatsApp Number Database unveiled at the Glovo Next event is the introduction of features that allow users to connect with friends and share restaurant recommendations . By linking a user’s phone contacts with others who also use the platform, customers can discover restaurants based on the experiences of people nearby. This feature provides a new layer of trust, allowing users’ decisions to be influenced by their friends’ preferences and ratings.

For restaurants, this new social dimension opens the door to creating natural brand ambassadors . Customers who enjoy a good experience at your establishment can now easily recommend you to their network of friends, increasing your restaurant’s visibility without the need for expensive advertising campaigns. What’s more, these recommendations are more authentic and personalized, making them more attractive to potential diners.



2. “Picks”: Personalized Restaurant Lists
Another feature introduced in Glovo Next is the ability for users to create personalized lists of their favorite restaurants, called “Picks .” These lists can be kept private or shared with friends, creating a sort of “gastronomic library” based on personal experiences. For restaurants, being included in a “Pick” list shared by a user can offer valuable and free visibility within a trusted social network.

A satisfied customer who includes your restaurant on their personalized list could be sharing their recommendation with dozens of people, who could be influenced to try your dishes. As with other social networks, the ability for Glovo customers to share their lists helps restaurants benefit from a type of promotion that goes beyond a simple review: it is a form of personal validation that can turn your diners into advocates for your brand.